My Name is Stephane Boghossian. I am 27 years old.
For the cover letter, I am not going to write a traditional one. I prefer being direct and chase the many reasons why you should hire me.
In my 7 years of professional experiences in the luxury (e-commerce rising and the made in France hitting global expansion) and jewelry industry (AI, Blockchain and synthetic diamonds), I learned how to cope on the sustainability problem that rises in the Luxury Tech industry today*(US$285.1 billion in 2020 vs. US$388 billion in 2025): Thousands of waste, a constant destruction of natural habitat, and a never-ending opaque industry relying on gaining self-interest.*
The Cosmetics (US$38.9 Billion by the year 2027 trailing a CAGR of 6.5%) or Health & Well-being ($8.45 trillion in 2018 vs. $10 trillion by 2022) is not so different after all. They require order, transparency and sustainability.
Acquiring tech advancements (3D printing of a human skin, AR for cosmetics on social media, provide with alternative animal skins) is a good move for l'Oreal overall. It just requires data to rely on.
I want to be part of that unit as a marketing researcher. We will collect as much data as we could to:
- If you truly want to innovate an industry where still consumers interact with products (through Social Media), you would need to be smarter in analysing customers behaviors throughout their testing, buying, or returning processes, perhaps improve them? Your logical move to beat Yuka and other labeling systems (or a new rating strategy) is to create one for yourselves. Classifying products in the right sector (for the right consumer) is one of the many reasons why your system needs to be developed internally.
- Increase your chance to win over LVMH at their own game through blockchaining every item. (cf. Bitcoin rose +300% for the last year evaluating Blockchain - USD 3.0 billion in 2020 to USD 39.7 billion by 2025) Competitors are rising in the section of the market (cf. Everledger). Also, you might have the chance to fight against your counterfeit products globally. Labelling correctly your products and optimising productions is key to reduce your carbon footprint. Basically, automate production overseas and that, you might have done it already.
- Analyse products sale on the French (and EU) market to better prepare to such events (Covid19, ecommerce boom, TikTok and VR/AR (8.9 million units sold end of 2018 vs. 65.9 million by the end of 2022)) Think outside the box: Look at your indirect competitors (Farfetch) and start thinking of creating your own vision of a concept store, perhaps a digital one with better variety of products. Why not in China? or India?
- I would personally reduce the influencer marketing strategy in the long run and instead, invest in gaming. Researchers say that 1 out of 3 gamer is a woman (another 1 is a millenial which categorise itself as your prime subject). Imagine seing an Yves Saint Laurent product on Minecraft or Leagues of Legends?
- A growing sector of this industry that might interest you is the femtech (Sextech if we are direct). Clinical trials and diagnosis for most skin diseases have focussed on woman but ignored how man's bodies are different and may react differently. Where is ManTech then? Maybe, it's finally time to invest in this so-called femtech or mantech industry with more product offerings that answers a real need. Perhaps in subscription services of some sort?
- I would personally hit the well-being or mental health market hoping to put down (or partner) with Treatwell or Headspace. I would incroporate a real mission into your long-term strategy of improving the industry overall. I know LVMH failed at this but you shouldn't give up but instead learn from their mistakes. See Alan's company culture to set a basis on.
In this small trend report, I showed you all the things I can do with just open-source data and myself reading 172 articles on the subject to synthesize the right info. Imagine what I can do once I have access to global sales data and better algorithms.
Resources
Luxury trends: 20 figures that your boss wants you to know