Recognized this? 🔝

For the older people reading us (you are 11.5% but still, thanks), this is a M-E-M-O-J-I. Memoji for my emoji, personalised Animoji. Yes, it’s a thing now. For the very old (0.5%), what is an emoji? Well, an emoji is the little ideogram or smiley you send to everyone to tell anything these days (FYI, 🍆 is dick, not the food!)

Psychology behind memojis 💆🏼‍♀️

The micro trend was born at this specific moment.

Apple’s CEO think that digi-caricatures will be a permanent feature of our future. “Memoji can be considered a form of self-presentational behaviour, in a similar way to using photos, emoji, etc.,” she wrote to Salon. “This allows us to put across our ‘best self’ to others.”

Self-presentational behavior is a social psychological term used to describe how people want to control or shape how an audience views them. The idea behind self-presentational behavior is that it enables humans to better hide their flaws.

🧻 A 2015 report found that 92 percent of online consumers use emojis. While some experts speculated that the rise in popularity of emojis suggests humans are becoming less intelligent, or lazy (to use their words), Kaye has debunked this. In a separate interview with Vice, Kaye suggested that our enthusiasm for emojis could be seen as a creative outlet.

If you are interested in reading more about this, here is the link.

Competitor analysis🏅

Memoji is basically Apple's version of Snapchat's Bitmoji or Samsung's AR Emoji or even [Facebook’s avatar](https://www.businessinsider.in/tech/apps/how-to/what-is-facebook-avatar-and-how-to-create-this-avatar/articleshow/76771068.cms#:~:text=Facebook Avatar is a new,finally been launched in India.). They are all cool enough to play with but… that’s it, it’s fun.

• The graphics are different.
• The customisation. With AR version, you emoji can look EXACTLY like you. With others, it’s an avatar. Think like you are smiley face 🤪
• Snapchat’s version is 100X times more powerful with AR endless possibilities (ex. you can replace your face with your memoji)

This is what you can do with memojis 🎭

• Create an animated cartoon of yourself — a caricatured, personalised avatar that smiles, blinks, and talks in sync with your own movement: These Animoji can look exactly like you, or a version of you with, say, yellow skin, blue hair, a mohawk, a 'fro, man bun.
• Send it as if you were someone else: with a panoramic background, with a weird face or a cowboy hat 🎩
• Adapt to the situation: for Covid19, you can add a mask over your face. Perhaps that could help reduce contact 😷