For the past few months, our AI algorithm has searched the web for the best upcoming trend and has classified online jewelry as a top topic. Due to Covid19, every brand wants to be the first to launch their own e-commerce, every gemologist has offered free webinars & education for all and every auction house wants to organize online bidding platforms more performant than each other. Our remote team of experts and our AI have analyzed this emerging macro trend and all the major actors they pretend to be. and turned it into actionable insight for you, for free.

KEY TAKEAWAYS

• Online resellers are driving the growth of the pre-owned market well beyond what brick and mortar stores ever did before.
• The circular economy is another driver of the luxury resale growth, fuelled, in part, by younger affluent generations and their desire for more sustainability.
• The popularity of limited capsule collections to increase luxury scarcity is also fuelling a large secondhand market of new or nearly new items.
• The durable and timeless nature of luxury goods makes them a good fit for the resale market.
• During Covid19, the jewelry and watch industry has dropped over 72% versus any other luxury industry. That makes the industry unpredictable during the crisis and not ready to nurture its online sales channel just yet.

• 37% luxury sales during Covid19 versus -69% in tourism
• 72% jewelry sales during Covid19 versus any other luxury industry

+12% online jewelry resale since February 2020

JEWELRY ONLINE

RESELLERS

Online resellers are driving the growth of the pre-owned market well beyond what brick and mortar stores ever did before.

• With the surge of needing money asap, 70% of customers are selling their jewels.
• The surge of the new re-commerce website: +20 in less than a year
• 50% more intuitive websites and marketplaces with speeding payments processes
• Average shipping shortened by 70% (3-5 days)