Written by Kaz Lam (Visual merchandiser & fashion stylist, based in HK) & Stephane Boghossian (Founder & CEO of ExJewel, based in Paris)

About

In this article, you will find some interesting luxury and fashion trends post-covid19. It might help you restructure your brand's supply chains and boost your online shop to recover this epidemic’s economic crisis.

Introduction

Luxury was exclusively for the elites that can afford it. It was all about building your family status. Price tags were the prime criteria of any luxury product. It was never for the masses like what luxury is today. The younger generation is witnessing the premier status of Luxury remodeled to the level of premium and in contrast to the street brands and the micro brands arise and putting more customers money into their pockets. With epidemics such as the one we just witnessed, luxury codes are being broken constantly. Let’s deep dive into the luxury trends during Covid19 and post-Covid19.

Table of content

Luxury during Covid19

• Buy & sell pre-owned luxury goods
• Digital supply chains: no inventory
• Hermes and Rolex - The new assets
• Experiential luxury, it’s all about lifestyle!

Luxury in the next 5 years

• Production and shopping go local
• Short-term action for Veblen good* demand - Luxury price increased
• Crazy flash sales and big discounts on consumption goods
• Rent your runway
• Digital Engagement - Fashion weeks, trade shows, showrooms going virtual
• Rise of a post-aspirational mind-set
• Activewear is so active!